
Research shows that smokeless tobacco advertising targets youth. Young athletes are particularly vulnerable. Many mistakenly believe that using smokeless tobacco will improve their game.
The fight against tobacco has rarely been generalized to smokeless tobacco products. The "Building Capacity of Sports Coaches to Deliver Tobacco Reduction Education to Young Athletes" project built on the work of Alberta Health Services related to smokeless tobacco by developing and implementing workshops for sports coaches and athletes.
The goals of the program are to:
If you would like us to present an educational session to your community group, sports team, junior or senior high school class, please contact Sarah at 780-418-6712.